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	<title>Pure Vibracion &#187; Reason</title>
	<atom:link href="http://www.purevibracion.com/tag/reason/feed" rel="self" type="application/rss+xml" />
	<link>http://www.purevibracion.com</link>
	<description>Financial Information For Better Live</description>
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		<title>Reasons You Get Denied For a Credit Card</title>
		<link>http://www.purevibracion.com/reasons-you-get-denied-for-a-credit-card</link>
		<comments>http://www.purevibracion.com/reasons-you-get-denied-for-a-credit-card#comments</comments>
		<pubDate>Wed, 16 Nov 2011 04:36:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[credit card]]></category>
		<category><![CDATA[College Students]]></category>
		<category><![CDATA[Credit Card Application]]></category>
		<category><![CDATA[Credit History]]></category>
		<category><![CDATA[Denial Letter]]></category>
		<category><![CDATA[Letter In The Mail]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Paper Application]]></category>
		<category><![CDATA[Reason]]></category>

		<guid isPermaLink="false">http://www.purevibracion.com/reasons-you-get-denied-for-a-credit-card</guid>
		<description><![CDATA[If you&#8217;re currently a student and you&#8217;ve been on the hunt for a credit card, you may have found yourself getting into a bind you didn&#8217;t want to find yourself getting into, getting denied for a credit card application. What most college students think when they apply for their first card is that they are [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left; padding: 12px"><a href="/wp-content/uploads/2010/07/credit_card9.jpg"><img src="/wp-content/uploads/2010/07/credit_card9.jpg" title='' alt='' /></a></div>
<p align="justify"><br/><br/>If you&#8217;re currently a student and you&#8217;ve been on the hunt for a credit card, you may have found yourself getting into a bind you didn&#8217;t want to find yourself getting into, getting denied for a credit card application. What most college students think when they apply for their first card is that they are going to get approved and never think of the denial letter coming through the mail. A denial letter from a credit company is no different than a college denying you.<br/><br/>When you get that denial letter in the mail, a lot of people just think they are going to get the same letter for every card they apply for and that couldn&#8217;t be further from the truth. There are some things you can have to look out for when applying for your card and if you follow the right steps, you can get your first credit card in no time.<br/><br/>Applying for the wrong card &#8211; If you find yourself applying for a regular credit card and you have no credit history, you&#8217;re already on the wrong path. I can tell you right now you&#8217;re going to get denied for this card. These types of cards are generally for people that already have established their credit. If you&#8217;re currently going to school, you&#8217;re going to want and try a student credit card. If you&#8217;re not attending school, you may want to try a department store card.<br/><br/>Invalid application &#8211; Sometimes when you fill out an application, you may forget to put in some information. This usually only applies to a paper application you send through the mail. Even though the card companies will tell you if you missed a particular field on the form, they don&#8217;t always do this. It&#8217;s best to look for the reason you&#8217;re denied on the card. If you don&#8217;t see a good explanation, you can always try and call up the card company to see if you get a better answer.<br/><br/>No income &#8211; Just because you have no credit history and/or perfect credit, this doesn&#8217;t mean you&#8217;re going to get approved right away. If you&#8217;re currently making no money, a credit company isn&#8217;t going to risk giving you a card. If you&#8217;re debt rate is high as well, the credit companies are going to be very hesitant as well. Make sure you browse over your personal finances before you apply for your next card to see if this could possibly be the problem.<br/><br/>The important thing to remember when applying for a credit card is that you look for a card in your credit range. If you have no credit, you will want to apply for a student card. If you have poor credit, then you obviously want to go the poor credit route, it usually isn&#8217;t that hard to justify what kind of credit you have. As long as you have a good track record and you apply for the right card, you shouldn&#8217;t have a problem getting approved for your next application.</p>
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		<title>Mobile Home Insurance Florida &#8211; The Secret That Can Save You a Fat 30%</title>
		<link>http://www.purevibracion.com/mobile-home-insurance-florida-the-secret-that-can-save-you-a-fat-30</link>
		<comments>http://www.purevibracion.com/mobile-home-insurance-florida-the-secret-that-can-save-you-a-fat-30#comments</comments>
		<pubDate>Fri, 08 Apr 2011 19:41:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Insurance]]></category>
		<category><![CDATA[Clst]]></category>
		<category><![CDATA[Home Insurance Florida]]></category>
		<category><![CDATA[Home Insurance Policies]]></category>
		<category><![CDATA[Losing Sleep]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Online Broker]]></category>
		<category><![CDATA[Reason]]></category>
		<category><![CDATA[Sunshine State]]></category>

		<guid isPermaLink="false">http://www.purevibracion.com/mobile-home-insurance-florida-the-secret-that-can-save-you-a-fat-30</guid>
		<description><![CDATA[No one is anxious to pay more than they have to for their mobile home insurance here in the Sunshine state &#8211; but that exactly what most homeowners do every single month. The reason is simply because they don&#8217;t know the deep, dark little secret that their broker is keeping from them, the secret that [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left;padding: 12px"><a href="/wp-content/uploads/2010/07/home_insurance50.jpg"><img src="/wp-content/uploads/2010/07/home_insurance50.jpg" alt='' /></a></div>
<p align="justify">
<p>No one is anxious to pay more than they have to for their mobile home insurance here in the Sunshine state &#8211; but that exactly what most homeowners do every single month. The reason is simply because they don&#8217;t know the deep, dark little secret that their broker is keeping from them, the secret that could save them around 30% each and every month, year after year.</p>
<p>And there&#8217;s more. There are a few other simple things that almost every florida homeowner can do that will easily save them ANOTHER 10 to 12% on their monthly premium, which means that it is possible for almost every homeowner here in Florida to save a total of around 40% on their homeowner&#8217;s insurance starting tomorrow! And when you find out how easy it is to do you&#8217;ll kick yourself for not having done it sooner!</p>
<p>Let&#8217;s start with the smaller ways you can save and work our way up to the Big Secret that your broker doesn&#8217;t want you to know about.</p>
<p>Pay your premium automatically every month directly from your bank account. This saves your company almost $20 every month in the clst of processing, printing and mailing you a bill and they are only too happy to pass most of that savings back to you in the form of a reduced monthly premium.</p>
<p>Install motion-detecting floodlights around your property. This will discourage burglars and that will reduce the cost of your coverage. You can save even more every month simply by installing deadbolts on all exterior doors and making certain that every window has a working lock.</p>
<p>Most mobile home insurance policies here in Florida come with a standard $500 deductible. Unless you make a lot of claims a $500 deductible is costing you a fortune each month. Doubling your deductible to $1,000 can save you a ton of money every month.</p>
<p>So what&#8217;s the Big Secret, the one your broker is losing sleep over, the one that can save you at least 30% instantly? It&#8217;s simply this:</p>
<p>Buy your homeowner&#8217;s policy from an online broker.</p>
<p>I know what you&#8217;re thinking. You&#8217;re thinking that it can&#8217;t be that easy. You&#8217;re thinking there has to be more to it than just buying your coverage online &#8211; but it really is that easy!</p>
<p>There are two reasons you&#8217;ll save so much money simply by buying your policy online. First, your online broker has virtually no overhead to pay for. That means your online broker can easily afford to sell policies all day long at wholesale prices and still show a profit. Secondly, your online broker has a lot of competition, each one trying to get your business. The ONLY way for a broker to stay competitive in an environment like that is to cut prices to the very bone.</p>
<p>The bottom line is that YOU WIN! For once in your life you have the opportunity to buy the exact insurance policy you want at a wholesale price &#8211; and all from the comfort of your own home! Oh &#8211; there&#8217;s another huge benefit to buying your policy online. There&#8217;s no live broker sitting across from you and talking you into buying more and more coverage that you don&#8217;t really want or need and which you definitely can&#8217;t afford. Wouldn&#8217;t it be nice if you didn&#8217;t have to put up with that for once?</p>
<p>I&#8217;ve spent countless hours searching the net for the lowest possible price for homeowner&#8217;s insurance here in Florida but I don&#8217;t want you to take my word for anything. See for yourself. Get online and check out the incredible deals with your own eyes. And then start saving month after month and year after year.</p>
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		<title>How does a Judge Decide on Parenting Plans and Schedules During a Divorce?</title>
		<link>http://www.purevibracion.com/how-does-a-judge-decide-on-parenting-plans-and-schedules-during-a-divorce</link>
		<comments>http://www.purevibracion.com/how-does-a-judge-decide-on-parenting-plans-and-schedules-during-a-divorce#comments</comments>
		<pubDate>Sat, 06 Nov 2010 07:18:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Activism]]></category>
		<category><![CDATA[Alimony]]></category>
		<category><![CDATA[Child Support Obligations]]></category>
		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[Divorce]]></category>
		<category><![CDATA[Middlemen]]></category>
		<category><![CDATA[Parents]]></category>
		<category><![CDATA[Reason]]></category>

		<guid isPermaLink="false">http://www.purevibracion.com/how-does-a-judge-decide-on-parenting-plans-and-schedules-during-a-divorce</guid>
		<description><![CDATA[When divorcing your wife, one thing you may find is that divorce really is hardest on the children.  Why?  Children are typically torn between both parents, and find themselves the middlemen in their parents&#8217; arguments, disagreements, and anger.If you and your wife cannot come to an agreement on how the children should be raised, who [...]]]></description>
			<content:encoded><![CDATA[<p align="justify"><br/><br/>When divorcing your wife, one thing you may find is that divorce really is hardest on the children.  Why?  Children are typically torn between both parents, and find themselves the middlemen in their parents&#8217; arguments, disagreements, and anger.<br/><br/>If you and your wife cannot come to an agreement on how the children should be raised, who should have custody, etcetera, it is up to the judge to make this decision for you two.  What he may suggest might not be what you want to hear, but the judge is there to make decisions in the best interests of your children, not the best interests of you and your wife.<br/><br/>In most cases, judges are encouraged to award equal support and custody from each parent.  50/50 joint custody is what most families function best with—with both parents a part of the child&#8217;s life.  But these days, it seems as though judges are ruling in the favor of the mother—and this is the basis and the reason for fathers&#8217; right activism.<br/><br/>Parenting plans will always affect things such as your child support obligations, alimony and any other decisions that are made within the court in regards to the divorce.  The less you have your children, the more likely you are to be paying child support to your ex-wife, in addition to possibly alimony or maintenance.  It&#8217;s a good idea to know your rights, arm yourself with knowledge, and know that you, like many fathers in the United States, can fight for your rights to see your children, either with joint custody or full.<br/><br/> <br/><br/></p>
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		<title>Should I Call Him? What to Do When He Stops Calling?</title>
		<link>http://www.purevibracion.com/should-i-call-him-what-to-do-when-he-stops-calling</link>
		<comments>http://www.purevibracion.com/should-i-call-him-what-to-do-when-he-stops-calling#comments</comments>
		<pubDate>Sat, 28 Aug 2010 09:14:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Earth]]></category>
		<category><![CDATA[Encounter]]></category>
		<category><![CDATA[Flirtations]]></category>
		<category><![CDATA[Flirting]]></category>
		<category><![CDATA[Reason]]></category>
		<category><![CDATA[Silence]]></category>
		<category><![CDATA[Sit]]></category>
		<category><![CDATA[Woman]]></category>

		<guid isPermaLink="false">http://www.purevibracion.com/should-i-call-him-what-to-do-when-he-stops-calling</guid>
		<description><![CDATA[Each and every woman on Earth knows how awful and frustrating waiting for a guy&#8217;s call can be. When he suddenly stops calling, time goes by so slowly. A day goes by and he doesn&#8217;t call. And the thought that crosses your mind is, should I call him if he doesn&#8217;t call? That&#8217;s the question [...]]]></description>
			<content:encoded><![CDATA[<p align="justify"><br/><br/>Each and every woman on Earth knows how awful and frustrating waiting for a guy&#8217;s call can be. When he suddenly stops calling, time goes by so slowly. A day goes by and he doesn&#8217;t call. And the thought that crosses your mind is, should I call him if he doesn&#8217;t call? That&#8217;s the question this article is going to try to answer.<br/><br/>First of all, keep in mind &#8211; the more quickly you call a guy after his silence begins, the faster you lose. You become desperate to call him, and men can tell when a woman is desperate. You may think that if you call, you can at least talk to him and settle the conflict. You think you can ask him why he doesn&#8217;t call and clarify for yourself why he hasn&#8217;t called. Perhaps there is something that&#8217;s bothering him. And you feel obligated to find out what it is.<br/><br/>Before you call him, sit down and think about your last encounter. How did it end? What did you say to each other?<br/><br/>If you know you did something that made him upset, like flirting with other guys in front of your boyfriend, or say mean things to him, call him and apologize.<br/><br/>Even if you think your flirtations were innocent and you didn&#8217;t do anything wrong.<br/><br/>If you said mean things to him, apologize for those words. It will be enough. All you have to do is say sorry and truly mean it. Admit that you were wrong and hopefully he&#8217;ll forgive you.<br/><br/>But if you didn&#8217;t do anything wrong and didn&#8217;t say mean things to him, you probably see no reason why he stopped calling. Learn about reasons he stopped calling and how to make him call you through powerful strategic approach, go to Should I Call Him<br/><br/></p>
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		<title>IRS Tax Relief &#8211; Three Ways to Resolve Tax Debt</title>
		<link>http://www.purevibracion.com/irs-tax-relief-three-ways-to-resolve-tax-debt</link>
		<comments>http://www.purevibracion.com/irs-tax-relief-three-ways-to-resolve-tax-debt#comments</comments>
		<pubDate>Wed, 25 Aug 2010 02:24:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[tax]]></category>
		<category><![CDATA[Avenues]]></category>
		<category><![CDATA[Financial Circumstances]]></category>
		<category><![CDATA[Liquidation]]></category>
		<category><![CDATA[Options]]></category>
		<category><![CDATA[Rcp]]></category>
		<category><![CDATA[Reason]]></category>
		<category><![CDATA[Tax Evasion]]></category>
		<category><![CDATA[Tax Liens]]></category>

		<guid isPermaLink="false">http://www.purevibracion.com/irs-tax-relief-three-ways-to-resolve-tax-debt</guid>
		<description><![CDATA[In part, the IRS is one of the most effective collection agencies in the world due to the authority given to it to pursue collection through any number of hard-edged avenues, such as wage garnishments, tax liens, liquidation of assets, etc., in cases of continued tax evasion. For that reason, it is to the taxpayer&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left; padding: 12px"><a href="/wp-content/uploads/2010/07/tax68.jpg"><img src="/wp-content/uploads/2010/07/tax68.jpg" title='' alt='' /></a></div>
<p align="justify"><br/><br/>In part, the IRS is one of the most effective collection agencies in the world due to the authority given to it to pursue collection through any number of hard-edged avenues, such as wage garnishments, tax liens, liquidation of assets, etc., in cases of continued tax evasion. For that reason, it is to the taxpayer&#8217;s advantage to pursue the avenue of IRS tax relief that is most beneficial to the individual&#8217;s financial circumstances. It should be noted that while the IRS has the authority to collect, tax law assures that the IRS neither harass nor create unwarranted strife in the collection of back taxes.<br/><br/>The IRS is willing to work with the individual to pursue IRS tax relief, and employs a number of options to that end, giving each taxpayer a range of options in the hopes that one will particularly suit the individual&#8217;s financial state of affairs. These include: (1) Installation Agreements; (2) Currently Not Collectible Status; and (3) Offers in Compromise. By working actively with IRS representatives, an individual may select the best method of payment.<br/><br/>In the pursuit of any of these methods of tax debt resolution, the IRS will examine the state of the individual&#8217;s finances. At the end of their analysis, a collection officer will calculate the taxpayer&#8217;s Reasonable Collection Potential (RCP), which, in part, determines the amount the IRS expects to collect from the taxpayer. Negotiating openly and thoroughly with IRS representatives allows liable parties to find an appropriate method of payment, thereby alleviating their tax debt in the best manner possible.</p>
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		<title>Imposing Policies for Corporate Credit Card Usage</title>
		<link>http://www.purevibracion.com/imposing-policies-for-corporate-credit-card-usage</link>
		<comments>http://www.purevibracion.com/imposing-policies-for-corporate-credit-card-usage#comments</comments>
		<pubDate>Fri, 16 Jul 2010 00:09:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[credit card]]></category>
		<category><![CDATA[Cards Credit]]></category>
		<category><![CDATA[Continuous Usage]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Personal Interests]]></category>
		<category><![CDATA[Personal Reasons]]></category>
		<category><![CDATA[Protocols]]></category>
		<category><![CDATA[Reason]]></category>
		<category><![CDATA[Salary Deductions]]></category>

		<guid isPermaLink="false">http://www.purevibracion.com/imposing-policies-for-corporate-credit-card-usage</guid>
		<description><![CDATA[It is not clear whether when the use of credit cards started; however, today, the usage of corporate credit cards is rapidly increasing. Many businesses and companies are now applying to have their own corporate credit card accounts. More and more companies are applying for a corporate credit card due to the fact that it [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left; padding: 12px"><a href="/wp-content/uploads/2010/07/credit_card15.jpg"><img src="/wp-content/uploads/2010/07/credit_card15.jpg" title='' alt='' /></a></div>
<p align="justify"><br/><br/>It is not clear whether when the use of credit cards started; however, today, the usage of corporate credit cards is rapidly increasing. Many businesses and companies are now applying to have their own corporate credit card accounts. More and more companies are applying for a corporate credit card due to the fact that it can be very helpful because it allows the company to make debts.<br/><br/>A business that plans to apply for a corporate credit card may also provide individual cards to their employees. Most employees think that their credit cards are just like money, they tend to buy stuffs and pay off their personal debts.<br/><br/>But, this mentality may bring great danger to the company. Continuous usage of corporate credit cards for personal reasons may tend to let the company end up paying many debts. Plus, if great debts will be deducted to the employees&#8217; salary, what will they receive during payday? Over use of corporate credit cards by the employees can also pose great danger to the employee&#8217;s salary.<br/><br/>For this reason, employers must put rules, protocols or policies regarding the employees&#8217; usage of their corporate credit cards. A corporate credit card should be used to buy stuffs that the company or the employee needs, which should be related to their work. If not, then an employee must not use it otherwise. This is the main purpose of getting a corporate credit card.<br/><br/>Nevertheless, it is hard for your employees not to use their corporate credit cards, which is why it is imperative to make a policy regarding its usage and impose this policy.<br/><br/>Imposing a policy and making sure that those who violate it will suffer (suspension, warning/memo, salary deductions and etc.) may prevent them from ever using their individual cards for their own purpose. This may seem a bit harsh, but if you really want to prevent them from ever using this for personal interests, you need to impose it.<br/><br/>In addition, the employer should do this because primarily, most credit card issuers hold the employer as the one who&#8217;s liable for all charges on the corporate credit card account. In spite of the any verbal or written agreement between the employer and the employee, the issuers still consider the employer as responsible for any charges on the said account, since he is the primary cardholder.<br/><br/>Putting up a policy on credit card usage may establish the procedure for the use of corporate cards, even the protocol. This will also help the employees in better understanding the liabilities and accountabilities regarding their use of the cards. The employer must see to it that the employees have read the policies before handing them out. However, these policies must be unbiased between the company and the employees.<br/><br/>If the employer wants to be fair, he or she can put a limit as to how much personal charge an employee can put on the card. Or, the employer may also provide a policy which is beneficial for both parties. This may be hard; however, doing so will make the company fairer and more unbiased in the eyes of the employees.<br/><br/>Thus, the employees will happily oblige themselves into following the company&#8217;s corporate credit card policies. This may also with an opportunity to improve the relationship between the employer and his or her employees.</p>
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		<title>Reason Why Advertising Vs &quot;image&quot; Advertising</title>
		<link>http://www.purevibracion.com/reason-why-advertising-vs-image-advertising</link>
		<comments>http://www.purevibracion.com/reason-why-advertising-vs-image-advertising#comments</comments>
		<pubDate>Tue, 29 Jun 2010 21:46:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Reason]]></category>

		<guid isPermaLink="false">http://www.purevibracion.com/reason-why-advertising-vs-image-advertising</guid>
		<description><![CDATA[Reason Why Advertising vs &#8220;Image&#8221; AdvertisingAt the beginning of XXI century, companies take extreme care when formu¬lating and executing sales promotions and advertising campaign. In some emerging markets, advertising efforts can raise eyebrows if companies appear to be exploiting regulatory loopholes and lack of consumer resistance to intrusion. Advertising is defined as any sponsored, paid [...]]]></description>
			<content:encoded><![CDATA[<p align="justify"><br/><br/>Reason Why Advertising vs &#8220;Image&#8221; Advertising<br/><br/>At the beginning of XXI century, companies take extreme care when formu¬lating and executing sales promotions and advertising campaign. In some emerging markets, advertising efforts can raise eyebrows if companies appear to be exploiting regulatory loopholes and lack of consumer resistance to intrusion. Advertising is defined as any sponsored, paid message that is communicated in a nonpersonal way. Some advertising messages are designed to communicate with persons in a single country or market area. Some advertising campaigns are created for audiences across several country markets such as Europe or Latin America, and can be defined as messages whose art, copy, headlines, photographs, tag lines, and other elements have been developed expressly for their worldwide suitabil¬ity.<br/><br/>Advertising has a great influence on the society as it is often designed to add psychological value to a product or brand, it plays a more important communications role in marketing consumer products than in marketing industrial products. Advertising can control the circulation of ideas about a particular product.<br/><br/>Frequently purchased, low-cost products generally require heavy advertising support to remind consumers about the product. Not surprisingly, consumer products companies top the list of big advertising spenders. IBM, Tesco, M&#038;S just a few of the companies with significant advertising expendi¬tures.<br/><br/>The message of advertisement must be encoded, conveyed via the appropriate channels, and decoded by the customer-receiver. Communication takes place only when meaning is transferred. Three main difficulties can compromise an organization&#8217;s attempt to com¬municate with customers: (1) the message may not get through to the intended recipient. This problem may be the result of an advertiser&#8217;s lack of knowledge about appropriate media for reaching certain types of audiences. For example, the effectiveness of television.<br/><br/>(2) The message may reach the target audience and may be understood but still<br/><br/>may not induce the recipient to take the action desired by the sender. This could<br/><br/>result from a lack of cultural knowledge about a target audience. (3) The effectiveness of the message can be impaired by &#8220;noise&#8221; which means external influence such as competitive advertising, other sales personnel, and confusion at the receiving end. These factors can detract from the ultimate effectiveness of the communication.<br/><br/>Before the WWII period, David Ogilvy was one of the most well-known persons in advertising industry. His work and ideas of David Ogilvy was influenced by such famous figures as John Caples Claude Hopkins, and Raymond Rubicam. He foresaw new trends in advertising and emphasized the importance of salesman-ship-in-print philosophy before Albert Lasker. He wrote: &#8220;You have only 30 seconds [in a TV commercial]. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull &#8230; &#8221; When you advertise fire-extinguishers, open with the fire.&#8221; (Ogilvy 1985, cited &#8220;Advertising&#8221; 2004).<br/><br/>In the post-war period, two main forms of advertising, &#8220;image&#8221; and &#8220;reason why&#8221; advertising appeared. Both types have some advantages and disadvantages. In general, it is possible to say that image and &#8220;reason why&#8221; advertising are used by the companies to deliver different messages to their target audience.<br/><br/>&#8220;Reason why&#8221; advertising school combines the features of two different philosophies: &#8220;Rational&#8221; advertising and &#8220;Unique Selling Proposition&#8221;. The rationale means that people are motivated and persuaded to buy the products. Obviously, this approach does not take cultural considerations into account. The advertising appeal is the communications approach that relates to the motives of the target audience. For example, ads based on a rational approach depend on logic and speak to the audience&#8217;s intellect. Ads using an emotional approach appeal to the heart of the intended audience. In other words, some ads use a knowledge-based appeal whereas others appeal to feelings. Unique Selling Proposition is the promise or claim that captures the reason for buying the product or the benefit that ownership confers.<br/><br/>Because products are frequently at different stages in their life cycle in various national markets, and because of cultural, social, and economic dif¬ferences that exist in those markets, the most effective appeal or selling proposition for a product may vary from market to market. Rosser Reeves, the top account man at Ted Bates and representative of &#8220;reson-why&#8221; school created a well-known phrase &#8220;Unique Selling Proposition&#8221;. This took place in the mid of 1950s, and since that time has been widely used by advertising professionals. &#8220;Unique Selling Proposition&#8221; means that &#8220;promoting one key feature and benefit of any brand for years and years and years would cut through the clutter of advertising and build an unassailable position in the consumer&#8217;s mind&#8221; (unique selling proposition &#8211; debunked!, 2003). Today, unique selling proposition method of advertising does not work well.<br/><br/>According to Reeves the aim of this method is &#8220;getting a message into the heads of most people at the lowest possible cost&#8221; (Rothenberg, 2005). As an example of Reeves successful slogans is &#8220;Wonder Bread helps build strong bodies 12 ways,&#8221; publicly boasted how one client spent $86.4 million in 10 years &#8220;on one piece of my copy.&#8221; (cited Rothenberg, 2005).<br/><br/>The audience of &#8220;Reason why&#8221; advertising is uneducated but not stupid people. For this reason, it appeals to logic of a potential consumer. The gurus of &#8220;Reason why&#8221; advertising are John E. Powers, John E. Kennedy and Albert Lasker, Claude Hopkins, and Rosser Reeves. &#8220;Copy&#8221; was the technique created by John E. Kennedy and also called &#8220;Salesmanship-In-Print&#8221;. &#8220;Kennedy&#8217;s experience with The Regal Shoe Company, Post Grape Nuts, Postum Coffee, and Dr. Shoop&#8217;s Family Medicine Co. proved beyond a shadow of a doubt that he truly had isolated that fundamental concept&#8221; (Reason-why advertising, 2005).<br/><br/>To evaluate the response of a &#8220;reason-why&#8221; advertising campaign quantitative research is used. Also, coupons, samples, advertise sales and measure the response help the company to reach its target audience and increase sales. The armory of communication techniques at the organization&#8217;s dis¬posal, which might be used singly or in combination, can be blended together into an effective and persuasive communications mix. Zealotry, which implies, according to Bob Garfield, knowable and formulaic, plays a crucial role in &#8220;Reason why&#8221; advertising.<br/><br/>In contrast, &#8220;image&#8221; advertising school is designed to enhance the public&#8217;s perception of a company, create goodwill, or announce a major change such as a merger or acquisition. It is based on emotional and aesthetic appeal and ahs an impact on consumers&#8217; imagination. The main figures which played a significant role in &#8220;image&#8221; advertising school developmentwere Helen Lansdowne Resor, Earnest Elmo Calkins, Theodore MacManus, Bill Bernbach, Mary Wells Lawrence.<br/><br/>Bill Bernbach is considered the &#8220;creator&#8221; of &#8220;image&#8221; advertising. According to Bernbach the main concepts of this type include: &#8220;1. appeal to the heart instead of the head, reach people through their feelings; 2. Soyez Différent (Be Different), 3. Be Relevant, 4. Advertising is an intrinsic part of the product!, 5. Be Credible!, 6. Advertising is not a science, it&#8217;s an art!, 7.Don&#8217;t be a follower, be a leader!, 8, 9. Be Provocative and Take a stand. (Top Ten people, 1996).<br/><br/>The good example of image advertising is the Boeing ads which were part of a European print cam¬paign launched in 1997 to enhance Boeing&#8217;s image by raising awareness of the num¬ber of jobs the company created locally. Following the merger of Daimler and Chrysler in the fall of 1998, a series of full-page print ads announced the formation of the new company. Global companies frequently utilize image advertising in an effort to present themselves as good corporate citizens in foreign countries.<br/><br/>In contrast to &#8220;reason why&#8221; advertising &#8220;image&#8221; advertising can be used &#8220;for large, widely known companies, but it&#8217;s not a cost-effective technique for smaller companies without widespread name recognition&#8221; (Moses, 2005). In his article, Moses explains that &#8220;reason why&#8221; advertising (he calls it informative) should be used by smaller companies. The ads of this type allow the company to put &#8220;specific information about their products and services, the benefits of buying their products and perhaps even a little about the company&#8221; (Moses, 2005).<br/><br/>Effective image advertising requires developing different presentations of the product&#8217;s appeal or selling proposition. In other words, there can be differences between what one says and how one says it. Many alternatives are available including straight sell, scientific evidence, demonstration, comparison, testimonial, slice of life, animation, fantasy, and dramatization.<br/><br/>John O&#8217;Toole defined the big idea as a flash of insight that synthesizes the purpose of the strategy, joins the product benefit with consumer desire in a fresh, involving way, brings the subject to life, and makes the reader or audience stop, look, and listen (McDonald, Christopher, 2003).<br/><br/>Taking into account the information mentioned above and the development of each type it is possible to say that there is no universal type for all products. Today, &#8220;reason-why&#8221; and &#8220;image&#8221; advertising are used for promotion different categories of products trying to find the best way to reach their audience. For instance, &#8220;reason-why&#8221; advertising is usually used for pharmaceuticals, technology and packaged goods campaigns. The responsibility for deciding on the appeal, the selling proposition, and the appropriate execution lies with creative.<br/><br/>Nevertheless, this type of advertising gives lower response with cosmetics, clothing and cigarettes. The visual presentation of an advertisement is more important than logic zealotry-like message. Also, some forms of visual presentation are universally understood. Revlon, for example, has used a French producer to develop television commercials in English and Spanish for use in international markets. These commercials are filmed in Parisian settings but commu¬nicate the universal appeals and specific benefits of Revlon products. By producing its ads in France, Revlon obtains effective television commercials at a much lower cost than it would have paid for commercials produced in the United States.<br/><br/>PepsiCo has used four basic commercials to communicate its advertising themes. The basic setting of young people having fun at a party or on a beach has been adapted to reflect the general physical environment and racial characteristics of North America, South America, Europe, Africa, and Asia. The music in these commercials has also been adapted to suit regional tastes. Other examples of image advertising include Nokia&#8217;s pur¬chase of full-page newspaper ads to congratulate Florida for winning the 1997 Sugar Bowl. The ads also mentioned the Nokia Sweepstakes, which featured a million-dollar prize if a contestant could throw a football through an inflated cellular phone at a distance of about ten yards.<br/><br/>Of course, the success of this approach will depend in part on avoiding unintended ambiguity in the ad copy. Then again, in some situations, ad copy must be translated into the local lan¬guage. Translating copy has been the subject of great debate in advertising circles. Advertising slogans often present the most difficult translation problems. The chal¬lenge of encoding and decoding slogans and tag lines in different national and cul¬tural contexts can lead to unintentional errors. Virgin Airlines represents an example of &#8220;reason why&#8221; advertising. Japanese car marketers create a public relations campaign designed to convince Clinton that new taxes will not bring benefits neither to Japanese exporters nor the USA.<br/><br/>To conclude, half a century experience of advertising prove the fact that both &#8220;reason-why&#8221; and &#8220;image&#8221; type of advertising are usefully tools to build the bridge between audience and a marketer. They are used for different products to create temporal and worldly, and an image, powerful and lasting effect.<br/><br/></p>
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		<title>Burn Movies for Free Legally</title>
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		<pubDate>Tue, 01 Jun 2010 09:00:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Knowing the right places to find free movies to burn can be one of the best things you can do for yourself. The reason why it is vitally important these days is simply because of what the Recording Industry Association of America (RIAA) is currently doing to the people they catch trying to burn free [...]]]></description>
			<content:encoded><![CDATA[<p align="justify"><br/><br/>Knowing the right places to find free movies to burn can be one of the best things you can do for yourself. The reason why it is vitally important these days is simply because of what the Recording Industry Association of America (RIAA) is currently doing to the people they catch trying to burn free movies and music off the Internet. One thing I can certainly guarantee is that you wouldn&#8217;t want to be caught in the cross fire. So the best thing for you to do is to be cautious about where you burn movies for free.<br/><br/>The are many movie sites out there that are complete scams. Many of them claim to provide potential clients with all the movies they want. But bellow the surface, those same sites don&#8217;t really have much to offer the end user. In some cases the Recording Industry Association of America (RIAA) actually tries to catch people looking to burn free movies through those very same sites. Thats why it makes sense to get free movies to burn through legal music services.<br/><br/>Before you decide to use a web site to download and burn free movies, it&#8217;s in your best interest to read through the companies &#8220;Terms of Use&#8221; and &#8220;Privacy&#8221; statements. They will give you a basic understanding about how the company operates and this will make it easier for you to legally burn movies for free. You want to make sure the company you go with is legal and has many free movies to burn. This will ensure that you get the best value as an end user.<br/><br/></p>
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		<title>Importance of Joomla</title>
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		<pubDate>Sat, 22 May 2010 11:01:13 +0000</pubDate>
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		<description><![CDATA[It is vital that you know exactly what is Joomla before you go ahead and understand what is its importance. Joomla is a perfect content management system, which has become very popular among the users because of its easy to use style and the finest features. Joomla is used to control all the possible work [...]]]></description>
			<content:encoded><![CDATA[<p align="justify"><br/><br/>It is vital that you know exactly what is Joomla before you go ahead and understand what is its importance. Joomla is a perfect content management system, which has become very popular among the users because of its easy to use style and the finest features. Joomla is used to control all the possible work in a website. Once you install this system, you can easily begin creating a website.<br/><br/>Joomla has several features and modules, which help it in becoming so successful. The main reason that Joomla is so useful to its users is that it is a very helpful system and yet extremely easy to use. Using Joomla and its interesting modules, you can keep a complete tab on the content and data in the website. You can design it as how you want it and it will be completely under your control.<br/><br/>One of the other important reasons that Joomla is so popular is that all of these awesome tasks can be completely within no time. One may think that it will take ages to use this system and it may also take ages to get work done. But this system is designed to benefit Internet users in a great way and that precisely what it does and much more.<br/><br/>The features of Joomla are very flexible. You can design a website according to your own tastes and yet make changes in it very easily. You can make it very attractive using the several modules of Joomla. These days everything has a different class to itself. And so are the websites online. Using Joomla you can make sure that you give a stylish and unique look to your websites.<br/><br/>Joomla happens to be a great tool to make great websites. And its functions don’t stop here. It can also be used for several other online applications and with such amazing features. Creating online applications couldn’t have been easier.<br/><br/><strong>You can get instant topic-specific joomla websites, joomla extensions, joomla templates, joomla video tutorials all at ReadyMadeJoomla.</strong><br/><br/></p>
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		<title>The Key Reason Why SEO Is Vital For Internet Marketing</title>
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		<pubDate>Tue, 16 Feb 2010 06:15:56 +0000</pubDate>
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		<description><![CDATA[Just what is a niche?  A niche is a part of the marketplace that isn&#8217;t being attended to adequately.  You need to recognize the specialized niche that you are focusing on so you are able to focus work effectively.  Now there are several main reasons why niche internet marketing is essential you need to recognize [...]]]></description>
			<content:encoded><![CDATA[<p align="justify"><br/><br/>Just what is a niche?  A niche is a part of the marketplace that isn&#8217;t being attended to adequately.  You need to recognize the specialized niche that you are focusing on so you are able to focus work effectively.  Now there are several main reasons why niche internet marketing is essential you need to recognize before you get started.  The most important factor with regards to promoting on the net is to get geared up before you get moving.  Preparing is crucial since it can take you from your dream towards a reality.<br/><br/>1.  In the event that you end up getting started off with internet marketing and don&#8217;t decide on a specific niche you will probably lose your primary goal in the process.  It is like starting anything at all thoughtlessly and this just will not turn out very well.  You have to know whom you are concentrating on and exactly what portion of the market is just not being targeted already.  If perhaps you decide to go after a portion of the industry that has a lot of competition then your chance of making a bundle of money is very minimal.<br/><br/>2.  Niche advertising is also important for your own SEO needs.  SEO is definitely an essential course of action and you must know just what specialized niche you will be concentrating on so that you can utilize the correct keywords and accomplish the process correctly.  If search engine optimization is just not carried out appropriately your goals will never be satisfied.  Take time to put some thought directly into that before you get started.<br/><br/>3.  The good thing about niche marketing is always that it provides you with a direction on your web marketing method.  It can feel a whole lot better when you&#8217;ve got a focus.  For some, niche internet marketing seems like a real simple portion of the plan but it may not always be so clear for everyone.  No matter who you are, it will always be useful to have a focus and in this circumstance, unless you have a direction with your specific niche market you&#8217;ll tumble off the journey quickly.<br/><br/>Niche marketing is critical for many reasons.  Take a glance at some of these reasons and figure out how to execute the concepts throughout your own web marketing course of action.<br/><br/></p>
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